The Flooring Store is a celebration of how tiny differences in quality lead inexorably to massive differences in price.

A nation’s obesity can be calculated as the number of double cheeseburgers produced multiplied by broken New Years Resolutions.

Having a flawless, seamless product is great for commodities like, say, toilet paper but it’s death for the sorts of character-driven businesses that modern economics demands of us.

The driving force of technology should be to buy us time to do things that matter, like playing with iPhone apps.

Marketing is always one step beyond logic.

You can learn so much about a person from the promises that her toothpaste makes.

I often wonder to what extent Social Networks think of their users as crops, to be fertilized, watered and only much later to be cut off at the root and sold at market.

If you’re clever, connected and willing to wait there is almost nothing you have to pay full price for.

Sometimes real honesty is just admitting that you should never, ever wear that pleather cat suit again.

It’s never enough to be great, you have to be great in the right context when people are hungry for your brand of greatness.

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