Ogilvy’s 2nd Law

January 9th, 2012 § permalink

Joan of Arc never could manage to get her PR together.

The Carpenter’s Law of Expertise

January 5th, 2012 § permalink

Have you noticed that no one ever calls themselves an expert hammer operator?

Turner’s Defense

December 9th, 2011 § permalink

TV can be a great medium for education because television producers understand something that University professors often don’t, that it isn’t the message that drives people, it’s the packaging.

The 3rd Law of Marketing

November 30th, 2011 § permalink

Marketing is the overwhelming application of narrative against inertia.

The 3rd Law of Marketing

November 22nd, 2011 § permalink

Marketing is the overwhelming application of narrative against inertia.

The Statistician’s Promise

November 17th, 2011 § permalink

There is nothing in the entire world you can’t prove with the judicious application of bad statistics.

Ogilvy’s Philisophical Foundation

November 15th, 2011 § permalink

Marketing is always one step beyond logic.

Zuckerberg’s Backhoe

November 11th, 2011 § permalink

I often wonder to what extent Social Networks think of their users as crops, to be fertilized, watered and only much later to be cut off at the root and sold at market.

Livermore’s Logic

October 20th, 2011 § permalink

It’s always dangerous to ask the market to provide you with an income.

The Technologist’s Two-Headed Coin

September 28th, 2011 § permalink

What technology has given business is extraordinarily increased access to good fortune.

Buy The Book!

March 11th, 2011

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